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Rare Visuals and Insights Celebrate 40 Years of Air Jordan
16 Oct
Summary
- New book "Air Jordan" charts Michael Jordan's outsized impact on basketball and culture
- Features rare photos from Nike's archives and exclusive memorabilia
- Includes contributions from Carmelo Anthony, Spike Lee, and Michael Jordan himself

In October 2025, a new book titled "Air Jordan" is set to be released, celebrating the 40-year partnership between basketball legend Michael Jordan and sportswear giant Nike. The book, published by Assouline, charts the outsized impact that Air Jordan has had on basketball and culture at large.
The book includes a foreword from Michael Jordan himself, who emphasizes that it is "not a book about the game of basketball" but rather "a celebration of 40 years of greatness." It also features contributions from notable figures such as Carmelo Anthony and Spike Lee, providing unique insights into the cultural influence of the Air Jordan brand.
The book is divided into six sections, each honoring one of Jordan's six NBA championship rings. It includes rare materials from Nike's archives as well as exclusive images of Michael Jordan's personal memorabilia, offering readers a behind-the-scenes look at the iconic brand. With 360 pages and 438 images and illustrations, "Air Jordan" promises to be a comprehensive and visually stunning exploration of the brand's legacy.
The book is available in two formats from Assouline, known for its high-end art and coffee table books. The Classic edition features a previously unreleased photo by Annie Leibovitz, while the Ultimate edition is limited to 1,000 hand-numbered copies and features a leather clamshell cover.