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Ranveer Singh: New Face of Ajmal Perfumes
24 Mar
Summary
- Ranveer Singh is the new brand ambassador for Ajmal Perfumes.
- He fronts the 'Aristocrat' fragrance campaign, embodying elegance.
- Collaboration highlights confidence, individuality, and heritage.
Ranveer Singh has been appointed as the new global brand ambassador for Ajmal Perfumes, succeeding Saif Ali Khan. This announcement marks the beginning of a new chapter for the Dubai-based fragrance house.
Singh is now fronting the company's latest campaign for the premium oudh-based fragrance, 'Aristocrat.' The campaign, themed 'Your Unseen Power,' aims to highlight subtlety and presence, aligning with the actor's portrayal of sophistication and understated power.
Beyond 'Aristocrat,' Singh's collaboration will also encompass upcoming launches such as 'Aurum Summer,' a floral unisex scent, and 'Wisal Layl,' a sensual, woody fragrance. He expressed that Ajmal represents heritage and craftsmanship, resonating with his belief that fragrance is an extension of personality.
This partnership is expected to bolster Ajmal Perfumes' global presence, particularly targeting a younger demographic while maintaining its established luxury identity. Ranveer Singh's endorsement is a significant addition to his portfolio, strengthening Ajmal's position in the competitive fragrance market.
