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Ranbir's Ramayana: Rs 700 Cr OTT Bid Rejected!
3 Apr
Summary
- Producer rejected Rs 700 crore OTT bid for Ramayana films.
- The film has a combined budget of Rs 4000 crores.
- Ramayana is slated for a Diwali 2026 release date.
Producer Namit Malhotra is demonstrating strong conviction by rejecting a substantial Rs 700 crore bid for the digital, satellite, and music rights of his ambitious Ramayana films. This offer represents the highest ever for an Indian film. Malhotra, who has Ranbir Kapoor playing Lord Ram, is backing his vision for the two-part epic, which has a combined production budget of Rs 4000 crores.
Instead of securing immediate revenue, Malhotra is holding onto the rights, expecting a Rs 1000 crore deal from OTT players. This strategy aims to maximize the film's potential as a legacy project, with the remaining budget to be recovered through other avenues, including global theatrical releases. He believes that further glimpses into the world of Ramayana will encourage higher bids.
The film, featuring a star-studded cast including Yash, Sai Pallavi, and Sunny Deol, is officially set for a Diwali 2026 release. This approach mirrors strategies used by other production teams to potentially increase value before finalizing distribution deals.
