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Ramayana Film Rejects ₹700 Cr OTT Deal
4 Apr
Summary
- Ramayana's ₹700 crore OTT deal was rejected by producer Namit Malhotra.
- The production house aims for over ₹1000 crore for the film's digital rights.
- The epic film is set for a two-part release in Diwali 2026 and 2027.
Producer Namit Malhotra has rejected a substantial ₹700 crore offer for the digital rights of the upcoming 'Ramayana' film. The production house is holding out for a significantly higher valuation, reportedly aiming for a sum exceeding ₹1000 crore.
This decision reflects the team's confidence in the film's immense potential, especially given its reported ₹4000 crore production cost. Instead of securing immediate profits, they anticipate a greater return as the release date approaches and anticipation builds.
'Ramayana' is being developed as a grand, two-part epic with global ambitions. The first installment is scheduled for release on Diwali 2026, followed by the second part on Diwali 2027. The recent teaser drop has already generated significant buzz, underscoring the strategy to leverage scale and public interest for a more lucrative deal.
