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Ramayana: Indian Epic Goes Global First
5 Apr
Summary
- Film aims for global appeal with 'global first' strategy.
- Massive budget of approx. Rs 4,000 crore demands wider audience.
- Ramayana's ancient roots span continents, not just India.
The forthcoming two-part Ramayana film is being developed with a deliberate "global first, desi later" strategy, aiming to captivate international audiences from its initial release. This high-stakes project, directed by Nitesh Tiwari and produced by Namit Malhotra, has already been showcased in Los Angeles before its Indian debut, signaling a distinct departure from traditional film release patterns.
The film's ambitious scale is supported by a reported budget of approximately Rs 4,000 crore, necessitating a broad audience beyond a single territory. This approach is also culturally resonant, acknowledging that the Ramayana's influence extends far beyond India, with diverse retellings found in Southeast and East Asia for over two thousand years.
Global VFX company DNEG's involvement and the casting of Ranbir Kapoor as Rama and Yash as Ravana are intended to enhance the film's worldwide appeal. The narrative is framed to highlight universal themes of duty, loyalty, and power, making it accessible to viewers regardless of their familiarity with Hindu mythology.
The film's presentation aims for clarity, focusing on relatable human values and choices rather than intricate mythological details. By positioning the epic as a story of values and ideals, the makers are facilitating its translation across cultural boundaries, much like the story has traveled through centuries of retellings.
