Home / Arts and Entertainment / Ramayana: Indian Epic Goes Global First

Ramayana: Indian Epic Goes Global First

Q: What is the release strategy for the new Ramayana film?

The film is being developed with a "global first, desi later" strategy, aiming to captivate international audiences from its initial release.

Q: How has the Ramayana story been shared historically?

The Ramayana's influence extends beyond India, with diverse retellings found in Southeast and East Asia for over two thousand years.

5 Apr

•

Summary

Film aims for global appeal with 'global first' strategy.
Massive budget of approx. Rs 4,000 crore demands wider audience.
Ramayana's ancient roots span continents, not just India.

The forthcoming two-part Ramayana film is being developed with a deliberate "global first, desi later" strategy, aiming to captivate international audiences from its initial release. This high-stakes project, directed by Nitesh Tiwari and produced by Namit Malhotra, has already been showcased in Los Angeles before its Indian debut, signaling a distinct departure from traditional film release patterns.

The film's ambitious scale is supported by a reported budget of approximately Rs 4,000 crore, necessitating a broad audience beyond a single territory. This approach is also culturally resonant, acknowledging that the Ramayana's influence extends far beyond India, with diverse retellings found in Southeast and East Asia for over two thousand years.