What is Rags 2 Richmond?

Rags 2 Richmond is a musical dramedy that began as a hit vertical drama series on social media and has now been adapted into a feature-length film.

Who stars in the Rags 2 Richmond movie?

The Rags 2 Richmond movie stars Jonathan Wong, Jennifer Tong, Nancy Sit, Eric Tsang, Shannon Kook, and Yasmine Ross.

Where was Rags 2 Richmond filmed?

The feature film adaptation of Rags 2 Richmond was filmed in Richmond and Vancouver, Canada.

Home / Arts and Entertainment / Microdrama to Movie: Rags 2 Richmond Hits Big Screen

Microdrama to Movie: Rags 2 Richmond Hits Big Screen

9 Jan

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Summary

Filming wrapped on Rags 2 Richmond, a feature film adaptation.
The movie expands on a popular vertical drama series with 9M views.
It stars Jonathan Wong and features Hong Kong actors Sit and Tsang.

Microdrama to Movie: Rags 2 Richmond Hits Big Screen

Filming has wrapped in Canada on Rags 2 Richmond, a feature-length adaptation of the popular vertical drama series of the same name. The original series, created by Jonathan Wong, Justina Shih, and Simon Yin, comprised 28 vertically-formatted episodes designed for social platforms. This feature film aims to build upon the universe established in the series.

The musical dramedy follows Nathan, portrayed by Jonathan Wong, as he enters Canada's first Asian male beauty pageant with aspirations in the entertainment industry. He and a diverse group of contestants overcome challenges amidst music and drama, with scenes spanning Hong Kong and Vancouver. The project gained momentum after the shortform drama achieved 9 million views in its initial month, leading to a partnership with Viral Nation.

Directed by Tesh Guttikonda from a script by Wong, Patrick Do, and Aaron Sprecher, the movie adaptation was filmed in Richmond and Vancouver. It stars Wong alongside Jennifer Tong, and notable Hong Kong actors Nancy Sit and Eric Tsang. Distribution discussions are currently in progress with the goal of a theatrical release. The success of Rags 2 Richmond serves as a compelling case study for the viability of microdrama-to-feature content pipelines.