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Actor Madhavan Sends Legal Notice Over Ad Misuse
20 May
Summary
- R Madhavan accused Elevate Now of using his interview clip without consent.
- The misuse was for promoting weight loss programmes in advertisements.
- Madhavan has confirmed sending a legal notice to the wellness brand.

R Madhavan has taken strong action against the wellness brand Elevate Now for the unauthorized use of his interview footage. The actor revealed on social media that the brand edited a clip from his older interview to promote their weight loss services, including biomarker testing.
Expressing his disappointment, Madhavan shared a screenshot of the advertisement, accusing the brand of making it appear as though he endorsed their products. He stated that the clip was used without any permission.
Madhavan confirmed that he has initiated legal proceedings by sending a formal notice to Elevate Now. He cautioned the public to be wary of such organizations and their potentially misleading professional practices.
In past interviews, Madhavan has discussed his lifestyle habits, including focusing on mindful eating and adhering to specific dietary rules. He previously spoke about gaining weight for a role and adopting habits like chewing food extensively and avoiding raw foods after 3 p.m.