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Queen Latifah: Don't Fear AI, Embrace It!
4 Dec
Summary
- Queen Latifah encourages the film industry to embrace new technologies like AI.
- She emphasized that technology will not replace human creativity and experience.
- Latifah shared how her Oscar nomination significantly boosted her producing career.

Queen Latifah addressed the Red Sea International Film Festival, advocating for the embrace of new technologies, including AI, within the creative industries. She advised against fearing technological advancements, emphasizing that human creativity and lived experiences will always hold unique value. Latifah highlighted the importance of utilizing technology to enhance storytelling and artistic expression.
Reflecting on her career, Latifah recalled the profound impact of her Best Supporting Actress Oscar nomination for 'Chicago.' Although she didn't win, the nomination opened crucial doors, facilitating her transition and expansion into film production. This pivotal moment allowed her company, Flavor Unit Entertainment, to produce successful projects like 'Beauty Shop' and 'Bringing Down the House.'
Latifah also touched upon her company's commitment to nurturing diverse directorial talent, noting the broad age range within their roster. Responding to a query from a Black British filmmaker, she encouraged pushing forward and authentically telling stories, underscoring resilience and strength in the face of challenges.




