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Hip-Hop Icons Launch Coffee Venture Inspired by Clipse Hit
14 Sep
Summary
- Pusha T and Pharrell Williams co-founded the coffee brand Grindin'.
- The brand name is inspired by the 2002 Clipse hit song 'Grindin''.
- The initial offering features dark and medium roasts in ground or whole bean.
Pusha T and Pharrell Williams have launched their collaborative coffee brand, Grindin', a venture inspired by their 2002 Clipse hit song. Developed in partnership with Italian roaster Lavazza, the brand name reflects the dedication and intense creative sessions the artists experienced.
The duo emphasized coffee's integral role in their artistic discipline, serving as fuel during studio creation and early morning routines. This deep connection to coffee has now been formalized into a named brand.
The initial Grindin' collection features two distinct roasts: a dark roast and a medium roast. Both are available as ground or whole bean, suitable for various brewing methods including filter, espresso, and cold brew. The dark roast offers notes of cocoa and caramel, while the medium roast presents bittersweet chocolate and roasted hazelnut flavors.
