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Punjabi Films Go Global Via Australia Deal
22 Nov
Summary
- Australia partners with PTC Punjabi for film co-productions.
- The deal utilizes the Australia-India Audiovisual Co-Production Treaty.
- Punjabi films will be distributed in India, Australia, and New Zealand.
A significant collaboration has been forged between PTC Punjabi and Australian production company Temple, aiming to propel Punjabi cinema onto the global stage. This alliance is one of the first major regional-language initiatives to utilize the Australia-India Audiovisual Co-Production Treaty, positioning Australia as a key hub for Punjabi film.
The partnership will facilitate the co-production of three Punjabi-language feature films, scheduled for release across India, Australia, and New Zealand within the next 18 months. Productions will benefit from Australian federal and state film incentives, utilizing local crews, talent, and facilities, while PTC Punjabi handles creative development and distribution within India.
This venture underscores the increasing recognition of Indian cinema's international appeal, with Punjabi films notably outperforming local productions in Australia. Industry leaders express optimism, viewing Australia as an ideal launchpad for Punjabi stories to reach a worldwide audience, promising scale and confidence in this historic cinematic endeavor.
