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Madeleine: 'I struggled with my royal role'
25 Aug
Summary
- Princess Madeleine confessed to struggling with her royal duties.
- She revealed a desire for a normal life, like riding the bus.
- Madeleine founded a skincare brand and animated series.

Princess Madeleine, featured on Vogue Scandinavia's cover, has spoken candidly about her difficulties adapting to her royal role. She admitted to struggling more than her siblings, often feeling uncomfortable with media interactions and yearning for a normal life.
Growing up, Madeleine recalled wishing she could ride the bus like her friends. Her only true sense of self was found in showjumping, where she competed under a pseudonym. This desire for independence has continued into her adult life.
Following a decision in 2019 to "slim down" the Swedish royal family, Madeleine and her brother Prince Carl Philip's children lost their Royal Highness titles. This change provided them with greater opportunities to forge their own paths.
Madeleine has since launched her own skincare brand, MinLen, and created an animated children's series. She notably uses the name Madeleine Bernadotte for her business ventures, distancing herself from her royal title. She and her husband, Chris O'Neill, returned to Stockholm approximately two years ago after living in the United States.