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Diana's Beanie Baby: Million-Dollar Value?
31 Aug
Summary
- Princess Diana Beanie Baby was released months after her death.
- Value ranges from $2 to $1 million, depending on condition.
- Proceeds from original sales benefited Diana's Memorial Fund.

Released in December 1997, months after Princess Diana's passing, the Princess Diana Beanie Baby, known as Princess the Bear, quickly became a highly sought-after collectible. Initially priced at $5 to $7, its sales proceeds supported the Diana, Princess of Wales Memorial Fund. The scarcity of early shipments, limited to 12 per retailer, fueled its initial demand.
Today, the value of a Princess Diana Beanie Baby varies significantly, ranging from $2 to as much as $1 million. Factors such as stuffing type (PVC versus polyethylene pellets), eye and nose details, and country of origin all influence its worth. Despite initial scarcity, millions were ultimately produced, making widespread availability common.
Collectors can find these bears on platforms like eBay, with asking prices spanning from $1.50 to $1 million. However, sold items often fall within the $20 to $50 range. A mint-condition Princess Diana Beanie Baby could command prices in the thousands, or even five figures. Its value can fluctuate, notably increasing around anniversaries of Diana's death, with potential for future growth tied to royal family milestones.