Prime Video Targets Young Women with Wattpad Success

Prime Video is strategically shifting its content focus in Southern Europe towards attracting young women and adult female viewers. This strategy builds on the success of Spanish productions like the "Culpables" trilogy, which achieved global viewership and led to international remakes. The streamer is actively cultivating a robust pipeline of content tailored for young adult audiences.

Collaborations with Wattpad authors have become a cornerstone of this new approach, with executives noting the significant engagement generated by adapting popular Wattpad books. These partnerships allow Prime Video to connect with established communities and leverage their enthusiasm. The platform is also exploring new genres, including dark romance and survivalist themes with romantic elements, to diversify its offerings beyond typical high school narratives.

Beyond its focus on romance, Prime Video continues to invest in genre films with global appeal. Recent Spanish thrillers have seen considerable international success, with a majority of their audience originating outside Spain. In France, the streamer is enhancing its film production by backing international heist movies, co-produced with French and Italian entities and featuring prominent actors, aiming to elevate its cinematic output.