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Price Is Right Shrinks Audience by Half!
5 Sep
Summary
- The show reduced its studio audience by nearly half.
- This change is a cost-cutting measure for production.
- The new Glendale studio seats fewer people than before.

The Price Is Right is making substantial adjustments for its 55th season, significantly reducing its live studio audience size. This decision stems from the increased production costs associated with its relocation to a new studio in Glendale. The capacity of the new venue is considerably smaller than the previous Television City location, accommodating around 174 attendees compared to the older studio's 300-person capacity.
This reduction in audience numbers is a strategic cost-saving measure. Announcer Randy West noted that the move to Glendale was necessary to avoid high rental fees at Television City. Further analysis revealed that maintaining a larger audience at the new studio presented a financial challenge. Consequently, the show opted to decrease audience size rather than seek even lower-cost production locations, like Georgia, to balance its budget effectively.