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Prerna Arora: Film length killed Jatadhara's box office.
5 Dec
Summary
- Prerna Arora believes shorter films and lower ticket prices boost audience.
- Shooting in Hyderabad significantly reduced production costs for the film.
- Arora is optimistic about Jatadhara's performance on Amazon Prime Video.
Filmmaker Prerna Arora has shared her insights on the box office performance of her recent film, Jatadhara. She expressed that the movie's extended runtime likely deterred audiences, suggesting that films under two hours and with more accessible ticket prices would fare better commercially. Arora pointed out that the excessive costs associated with movie theaters and their concessions are negatively impacting the industry's growth.
Arora also revealed that considerable savings were achieved by shooting the film in Hyderabad, contrasting it with the potentially doubled expenses in Mumbai. She praised the local technicians in Hyderabad for their professionalism and reasonable charges. Her upcoming Hindi-Telugu bilingual project will also be filmed in Hyderabad, with ongoing negotiations for casting.
Jatadhara has now begun streaming on Amazon Prime Video, a move Prerna Arora views with relief and optimism. She anticipates that the film will now reach a wider audience and achieve significant viewership on the OTT platform, potentially surpassing its theatrical performance. Arora is hopeful for the film's success in its digital release.
