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Prada's Fantasy: Animation Meets Fashion
27 Oct
Summary
- Prada's 2026 holiday campaign, 'Drawing Prada,' blends photography with hand-drawn animation.
- It features young actors like Maya Hawke and Sadie Sink in animated winter wonderlands.
- Legendary animator John Pomeroy led the hand-drawn animation efforts for the campaign.
Prada is set to unveil its "Drawing Prada" holiday 2026 campaign on Tuesday, a unique venture into animation. This campaign artfully combines the photographic lens of Glen Luchford with the intricate hand-drawn illustrations of artists led by John Pomeroy, a celebrated cinematic animator.
Pomeroy, known for his work on classic productions, directed the 2D animated films for this initiative. The campaign showcases an international ensemble of young actors, including "Stranger Things" stars Maya Hawke and Sadie Sink, within fantastical animated winter landscapes. They interact with whimsical creatures conceived specifically for the project.
Complementing the still visuals, short films further enhance the campaign's magical atmosphere. These shorts integrate live-action sequences with animation to spotlight Prada's seasonal accessories. A behind-the-scenes video also offers a glimpse into the collaborative effort and traditional techniques employed.
Pomeroy emphasized the value and enduring relevance of hand-drawn animation, stating, "There's a very distinct and purposeful reason to do hand-drawn animation, and that's to see that there's value in it and that hand-drawn and handcrafted work is still alive in the world today." He expressed his honor in directing the series and highlighted the synergy between the two art forms.
