Home / Arts and Entertainment / The Butter Birkin: Prada Sequel Accessory Sells for 6x Price
The Butter Birkin: Prada Sequel Accessory Sells for 6x Price
10 Apr
Summary
- A unique popcorn bucket, dubbed the 'Butter Birkin,' is a sought-after accessory.
- The bucket is sold as part of a special ticket deal for the sequel.
- Resale prices for the bucket have already reached £130, a significant markup.
The upcoming sequel to The Devil Wears Prada has sparked immense fan interest, not just for its fashion-forward cast but also for a unique popcorn bucket accessory. This red, structured tote-shaped bucket, dubbed the 'Butter Birkin' in a nod to the high-status Hermès bag, is being offered by cinema chains as part of a special ticket deal. Expected to retail for around £20, its popularity is already evident, with the item being listed on resale sites for as much as £130, a six-fold increase.
This phenomenon aligns with a broader trend of collecting physical movie memorabilia. Professor Finola Kerrigan of the University of Birmingham notes that in an era of digital consumption, tangible items like these popcorn buckets allow fans to physically express their allegiance to a film or franchise. The brandless design of the 'Butter Birkin' offers an accessible, 'tongue-in-cheek' way for fans to engage with fashion and show their affiliation with the film's aesthetic, even if they cannot afford designer wear.
Similar commemorative items have gained traction, including a Barbie-themed pink corvette bucket and a sandworm-inspired bucket for Dune. In March, a 'Runway ready' offer in the US, including the bag, a ticket, and a limited edition magazine, sold out quickly. Other accessories, such as heel keyrings and sunglasses, also reference iconic elements from the film, further fueling fan engagement and the desire for keepsakes.
