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Prada Mode: Fashion Week Meets Knicks Fever
4 Jun
Summary
- Prada Mode, a traveling culture series, launched in NYC amidst Knicks' first finals appearance since 1999.
- The event at Hotel Chelsea features an art installation by Hideo Kojima and Nicolas Winding Refn.
- Attendees included actress Hunter Schafer, poet Amanda Gorman, and DJ Grandmaster Flash.
New York City experienced a unique convergence of sports and culture this week, with the Knicks reaching the NBA finals for the first time since 1999. Amidst this palpable excitement, Prada Mode, the Italian fashion house's traveling cultural series, commenced its 14th edition on Wednesday and will continue through Sunday.
The series began with invite-only events at Hotel Chelsea, offering workshops, music, and talks. Attendees like actress Hunter Schafer and poet Amanda Gorman enjoyed deli fare while following the Knicks' game. The public can experience art installations across Manhattan starting Friday.
A significant draw is the art installation by Japanese video game designer Hideo Kojima and Danish film director Nicolas Winding Refn. Staged at Hotel Chelsea, the exhibit explores their deep, non-verbal friendship through images and music.
Luxury brands increasingly host cultural events to connect with consumers, and Prada has been at the forefront with literary salons and art installations. Amanda Gorman, a Prada ambassador, was set to host a panel discussion on "art and activism" with Kojima and Refn. The event also included music by DJ Grandmaster Flash and an after-party that continued until the early morning.
