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Prada Taps Oscar Winner Barry Jenkins for FW26 Ads

Summary

  • Barry Jenkins makes his fashion debut directing Prada's campaign.
  • The campaign highlights Miuccia Prada and Raf Simons' latest collection.
  • It pays homage to Prada's rich history within the cinematic world.
Prada Taps Oscar Winner Barry Jenkins for FW26 Ads

Acclaimed director Barry Jenkins, known for the Oscar-winning film "Moonlight," has officially entered the fashion realm by directing Prada's Simple Stories Fall/Winter 2026 campaign. This initiative highlights the latest collections from Miuccia Prada and Raf Simons.

Under the creative direction of Ferdinando Verderi, the campaign visuals were shaped by Jenkins' distinct cinematic style. This collaboration underscores Prada's deep-rooted connection to cinema, a legacy marked by contributions to films like "The Great Gatsby" and collaborations with esteemed filmmakers.

The campaign features notable talents such as Chen Haoyu, Kelvin Harrison Jr., Hunter Schafer, and Troye Sivan, exploring themes of self-expression through clothing. This venture marks a significant moment for Jenkins, whose directorial work has consistently garnered critical acclaim and awards since "Moonlight's" success.

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