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Prada 2 Sequel Sparks Asian Stereotype Backlash
24 Apr
Summary
- A character's name and portrayal sparked backlash in Asian countries.
- Critics cite racial stereotypes in the character's name and appearance.
- Social media debate over the depiction reached millions globally.

The highly anticipated sequel, 'The Devil Wears Prada 2,' is currently facing significant backlash in numerous Asian countries ahead of its general release. The controversy centers on a character named Jin Chao, portrayed by Helen J. Shen. Critics argue that her name, academic prowess, and fashion choices perpetuate harmful racial stereotypes associated with Asians.
The controversy gained momentum on social media platforms, with a promotional clip viewed over 25 million times igniting a firestorm of debate across China, Japan, South Korea, and Hong Kong. Many users expressed anger, viewing the character’s depiction as a return to outdated and offensive Hollywood tropes.
Media outlets in Hong Kong and South Korea have also reported on the widespread social media outcry. While some, like filmmaker Joseph Kahn, suggested the depiction was more about Gen Z stereotypes than Asian ones, the majority of online reactions in Asia expressed strong offense, with some even calling for a boycott of the film.
This backlash highlights ongoing concerns about Asian representation in Western media. The intense discussion, amplified by translation tools on social media, underscores a global sensitivity to racial portrayals in film and television as the sequel approaches its premiere.