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Magic Returns: New Practical Magic Merch Drops!
14 Aug
Summary
- Official merchandise inspired by both films is now available.
- Fashion, jewelry, and home decor items are part of the collection.
- New products will continue to roll out through August and September.
The enchantment of "Practical Magic" is extending beyond the screen with the release of the first official merchandise collection. This new line draws inspiration from both the beloved 1998 film and its forthcoming sequel. The collection encompasses a wide array of items, including fashion apparel, intricate jewelry, and stylish home decor.
Numerous brand partners are contributing to this magical launch. Hot Topic, Loungefly, Queen of Sparkles, Retrokid, and BoxLunch are among the collaborators. Shoppers can anticipate a steady stream of new products becoming available throughout August and September, with additional releases slated for the autumn season.
Highlights include a velvet shoulder bag from Hot Topic and a unique "Midnight Margaritas Club" apron. Further collaborations promise a "Midnight Margarita"-inspired product from SharkNinja and an "Everyday Alchemy" box from Flamingo Estate. DIFF Eyewear is also contributing with character-inspired frames.
Jewelry enthusiasts can find pieces from Awe Inspired and Jessica de Lotz, featuring symbolic vocabulary and spell books reimagined as gemstones. Fans in Los Angeles can also visit the WB Studio Store for exclusive merchandise. The original "Practical Magic" will be screened in theaters on August 11 in 4K DCP, preceding the sequel's release on September 10.
