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Bullock's 'Practical Magic 2' Falls Short of Box Office Hopes
16 Sep
Summary
- Practical Magic 2 debuted below its $40M-$50M box office expectations.
- The sequel earned $30 million in its opening weekend, below $45 million.
- Warner Bros continues to miss its target of a $100 million film.
The highly anticipated sequel, 'Practical Magic 2,' starring Sandra Bullock, has underperformed at the North American box office, earning $30 million during its opening weekend. This figure falls significantly below the $40 million to $50 million projections. Despite its disappointing debut, the film still managed to surpass the original movie's domestic opening. The sequel garnered $13 million on its first day and experienced a substantial 75% drop on its first Monday.
This box office outcome represents another setback for Warner Bros, which has reportedly not yet secured a $100 million film domestically this year. The production house had hoped Bullock's star power would break this streak, especially before the release of 'Dune 3.' However, it appears they will have to wait until December for a potential hit.
The film follows the Owens sisters as they navigate ancestral magic and confront a dark curse. Directed by Susanne Bier, it features an ensemble cast including Nicole Kidman, Joey King, and Lee Pace. 'Practical Magic 2' was released on September 11.