Home / Arts and Entertainment / Poppi Super Bowl Ad: Charli XCX Transforms Classroom into Rave
Poppi Super Bowl Ad: Charli XCX Transforms Classroom into Rave
9 Feb
Summary
- Charli XCX revealed as a professor in a Super Bowl commercial.
- The ad features a classroom transforming into a vibrant rave scene.
- The commercial was directed by Charli XCX's frequent collaborator Aiden Zamiri.
During the Super Bowl on Sunday, February 9, 2026, the beverage brand poppi debuted a unique 30-second commercial featuring pop star Charli XCX. The ad depicts a classroom setting where students are observing an elderly professor. The scenario takes a dramatic turn when a student opens a can of poppi, leading the professor to reveal himself as Charli XCX.
Following this transformation, the 'I Love LA' actress Molly Gordon questions the situation, to which Charli XCX responds, "I think it's just a vibes thing." This statement signals the beginning of an impromptu classroom rave, complete with dynamic lighting, pyrotechnics, and an elaborately decorated horse, all set to music.
The commercial was skillfully directed by Aiden Zamiri, who has a history of collaboration with Charli XCX, including her mockumentary 'The Moment.' This creative spot is part of a larger trend of celebrity endorsements in Super Bowl advertising for 2026, with other notable campaigns featuring stars like Sabrina Carpenter and Ben Stiller.
This marks Charli XCX's second appearance in a Super Bowl commercial, following her collaboration with Martha Stewart for Uber Eats in the previous year. The 2026 Super Bowl itself took place at Levi's Stadium in Santa Clara, California, with pre-game performances by Coco Jones, Brandi Carlile, and Charlie Puth.
