Queer Events Icon Poof Doof Launches Record Label

Poof Doof, a prominent queer events and nightclub brand originating in Melbourne in 2011, has expanded its influence with the launch of Poof Doof Records. This new venture, announced recently, signifies a natural progression for the organization, which has consistently nurtured emerging queer artists through its parties and festivals.

The label's primary mission is to uplift, support, and create opportunities for queer talent in Australia, with the goal of sharing their music globally. The first official release, titled "All I Need," comes from Jimi the Kween, a celebrated drag queen and musician. This song emphasizes the importance of community, love, and authentic self-expression.

Poof Doof Records is distributed by AWAL Records and collaborates with Positive Feedback and Powerhouse Management. Initially, the label will accept artist submissions, with plans to evolve into a proactive A&R model. Poof Doof has a significant history of hosting major activations at Australian festivals and events, including Sydney Mardi Gras, and has featured numerous prominent dance music artists.

The label intends to release a diverse range of music, from future-forward house and techno to pop, united by a joyful queer creative perspective. This launch coincides with the lead-up to Global Pride Month in June, aligning with the brand's ongoing commitment to queer joy and celebration, and its future plans to be present at WorldPride 2026 in Amsterdam.