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Podcasts Invade Hollywood: Globes Award First-Ever
11 Jan
Summary
- Golden Globes now award best podcast, signaling industry's Hollywood integration.
- Podcast industry is an estimated $7.3 billion business.
- Nominees paid fees to submit for consideration, sparking controversy.
The podcasting industry's integration into Hollywood is accelerating, marked by the Golden Globes' inaugural award for best podcast. This recognition signifies the medium's elevated status, moving beyond audio-only formats to compete alongside film and television. Companies are investing heavily, with podcasts now resembling sophisticated online talk shows, increasingly produced with high-definition video capabilities.
This significant shift is further highlighted by Netflix's upcoming livestream of "The Bill Simmons Podcast," a testament to the growing visual appeal and marketability of audio content. As the industry evolves, it grapples with its growing pains. The Golden Globes' new category faced scrutiny over its selection process, including mandatory submission fees and questions regarding the neutrality of data used for eligibility, leading to the exclusion of several prominent podcasts.
Despite these controversies, the move by the Golden Globes is seen by many as a strategic effort to modernize and stay relevant by embracing a culture-driving medium. Industry players like SiriusXM and Spotify are actively supporting this transition, hosting events and producing content to further legitimize podcasts within the entertainment landscape, anticipating greater success on platforms like Netflix and YouTube.
