Plex Now Sells Movie Tickets Via Fandango

Plex, known for its media server software, has launched a new venture selling movie theater tickets in collaboration with Fandango. This strategic partnership allows Plex users in the US to find showtimes and purchase tickets directly from movie title pages on the Plex platform.

The integration enables direct attribution through Kochava, offering studios and advertisers enhanced visibility into campaign performance and audience engagement metrics. Fandango, which currently sells tickets for 31,000 movie screens across the US, will leverage Plex's user data to gain insights into audience intent.

This initiative represents a significant expansion for Plex beyond its core media hosting and streaming services. The company, which has already introduced movie rentals, an ad-supported streaming service, and social features, aims to become a central hub for content discovery across various platforms.

According to Plex, users engage in over 100 million streaming decisions monthly. By connecting these discovery signals with Fandango's ticketing system, the partnership aims to simplify the process for consumers to transition from interest to attending a movie, while offering a measurable path for marketers.