Play Dirty Dominates Prime Video With 57M Viewers

Shane Black's "Play Dirty" has achieved a significant viewership milestone, attracting 57 million viewers worldwide on Prime Video in just 28 days since its October 1 premiere. This remarkable performance positions the action film among Amazon MGM Studios' top 10 most-watched streaming movies of all time, with all Prime records measured over this 28-day period. The movie's immediate impact was further evidenced by its debut at the number one spot on Nielsen's weekly movie chart, accumulating an impressive 788 million minutes streamed.

The film, adapted by Black, Charles Mondry, and Anthony Bagarozzi from Richard Stark's Parker novels, features a star-studded cast including Mark Wahlberg and LaKeith Stanfield as part of a crew attempting a high-stakes heist. Supporting roles are filled by Rosa Salazar, Keegan-Michael Key, Chukwudi Iwuji, Nat Wolff, Thomas Jane, and Tony Shalhoub. The production was supported by producers Jules Daly, Marc Toberoff, and James W. Skotchdopole, with Susan Downey, Robert Downey Jr., Mondry, and Bagarozzi serving as executive producers.

"Play Dirty's" success was amplified by a comprehensive global marketing campaign that tapped into the dedicated fan bases of its lead actors. Key promotional activities included immersive press events, integrated screenings with live Q&A sessions across multiple Alamo Drafthouse locations, a high-profile New York City premiere, and targeted word-of-mouth screenings. A strong public relations push across broadcast, sports, podcast, and regional media platforms further contributed to its widespread audience engagement.