Home / Arts and Entertainment / Filmmakers Launch Pijama to Fight Indie Film Drought
Filmmakers Launch Pijama to Fight Indie Film Drought
15 Jan
Summary
- Pijama platform allows filmmakers direct film uploads and marketing.
- Flat fee of $100 enables two-year film hosting and streaming.
- Producers receive 80% of revenue for rented films.
Filmmakers Pablo and Juan De Dios Larraín have introduced Pijama, a novel streaming platform designed to provide distribution access for independent and undistributed films. This venture, co-founded with executive creative director Cristian Jofre, allows creators to upload, market, and monetize their work directly.
For a $100 fee, filmmakers can host their films for two years, setting rental prices from $3.99 to $9.99. Pijama ensures transparency by providing daily metrics on viewership and revenue, with producers retaining 80% of the earnings after costs. The platform aims to combat the significant challenge of films failing to reach audiences.
Pijama is now available on major devices like Apple TV, Roku, and Amazon Fire TV, alongside iOS and Android. The platform also welcomes experimental and AI-generated content, striving for a user-friendly interface that prioritizes discovery over endless scrolling.
