Larraín Brothers Launch Pijama to Distribute Unseen Films

Pijama, a new TVOD platform co-founded by directors Pablo and Juan de Dios Larraín, has secured significant distribution deals, aiming to revolutionize how films reach global audiences. Launched on January 25, 2025, as a website and later expanding to mobile and smart TV apps, Pijama offers a solution for films that fail to secure worldwide distribution.

The platform currently features over 100 titles, including acclaimed films like Mike Leigh's "Secrets and Lies" and Justine Triet's "Anatomy of a Fall," with plans to curate between 100-200 films at a time. This initiative stems from the founders' frustration with distribution challenges, as highlighted by the inability to secure a UK deal for Sebastian Lelio's "The Wave."

Pijama empowers producers by allowing them to upload films directly, select territories, set rental prices, and retain 80% of the revenues. This model addresses the industry-wide issue where a vast majority of films remain unseen, providing a vital channel for monetization and audience access. The platform is actively seeking partnerships and preparing marketing campaigns for both producers and users.