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Pijama: A Lifeline for Undistributed Films
16 May
Summary
- New platform Pijama offers global distribution for films lacking worldwide sales.
- Launched by Larraín brothers, it aims to connect overlooked movies with audiences.
- Features include direct upload by producers and revenue sharing of 80%.
Filmmakers Pablo and Juan de Dios Larraín have launched Pijama, a TVOD platform designed to offer a global distribution solution for films struggling to find worldwide sales. Launched on January 25, 2026, as a website, Pijama has since expanded its reach to iOS, Android, Roku, FireTV, LG, and Samsung devices.
Pijama's core mission is to provide a pathway for producers to monetize films that might otherwise remain unseen. The platform allows producers to upload their films directly, select territories, set rental prices, and receive 80% of the revenues. This initiative addresses the significant challenge that 80% of produced films never find distribution.
Initial offerings include titles from the Larraíns' production house, Fabula, such as "Neruda" and "A Fantastic Woman." Pijama has also secured non-exclusive rights to iconic films like Mike Leigh's "Secrets and Lies" and Justine Triet's "Anatomy of a Fall," making them accessible globally. The platform aims for a curated selection of 100-200 films at any given time.
The inspiration for Pijama stemmed from personal frustration when Sebastian Lelio's "The Wave" couldn't secure a UK distribution deal. Juan de Dios Larraín expressed disbelief that a system for direct producer uploads didn't exist, prompting them to create one. Pijama is actively engaging with sales agents and producers at film festivals like Cannes, Karlovy Vary, Locarno, Toronto, San Sebastián, and Cairo, planning marketing campaigns for both industry professionals and users.
