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Peter Jackson: AI is just a tool for filmmakers
13 May
Summary
- AI is a tool like any other, depending on user imagination.
- Jackson received an honorary Palme d'Or at Cannes.
- Actor approval is crucial for AI use of likenesses.
Filmmaker Peter Jackson, a distinguished storyteller and VFX innovator, expressed his perspective on artificial intelligence in filmmaking at the Cannes Film Festival. He articulated that AI is fundamentally a tool, akin to any other, with its efficacy dependent on the user's imagination and instructions.
Jackson received an honorary Palme d'Or during the festival's opening ceremony. During a subsequent talk session, he discussed his prolific career, from early splatter films to the 'Lord of the Rings' and 'Hobbit' trilogies, and recent documentary projects.
While accepting the prestigious award, Jackson was supported by 'Lord of the Rings' star Elijah Wood. Jackson fondly recalled Wood's consistent optimism and collaborative spirit during the challenging production of his major fantasy film series.
Addressing AI specifically within the film industry, Jackson likened it to any other special effect. He underscored that the core ethical consideration is obtaining explicit approval from actors or their estates before utilizing their image through AI technology, comparing it to standard licensing practices for other creative content.
