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From Peter & Gordon to Platinum Producer
28 Oct
Summary
- Peter Asher transitioned from pop duo to prolific producer.
- He discovered James Taylor and produced Linda Ronstadt.
- Asher was integral to Apple Records and 60s London's music scene.
Peter Asher, known for his role in the 1960s pop duo Peter and Gordon, carved out a significant career behind the scenes in the music industry. Benefiting from early connections, including songs from Paul McCartney for his duo's first hit, Asher transitioned from performing to becoming a pivotal figure.
Asher became head of A&R at Apple Records, where he discovered James Taylor. He later moved to Los Angeles to produce Taylor's breakthrough album, 'Sweet Baby James.' This marked the beginning of his influential period in 1970s soft rock, producing for artists like Linda Ronstadt, Andrew Gold, and JD Souther.
Throughout his career, Asher has worked with a diverse range of artists, including Cher, Diana Ross, and Boyzone. He is noted for his unassuming yet effective approach, earning deep appreciation from collaborators and remaining a respected presence in music production and management.
