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Elderly Trio Plans Audacious Bank Heist
28 Jan
Summary
- Three aging women conspire to rob the world's largest sovereign wealth fund.
- The film "The Pension Heist" explores themes of age and ageing with humor.
- LevelK partners with audience-insight company Publikum for strategic marketing.
LevelK has secured worldwide sales rights for Gunnbjörg Gunnarsdóttir's debut feature, "The Pension Heist." This film is the first to benefit from a strategic partnership between LevelK and audience-insight firm Publikum, aimed at enhancing sales and marketing tools for select titles.
"The Pension Heist" centers on three elderly women driven by financial desperation to orchestrate a robbery of the massive Norwegian Oil Fund. The film is set for its Norwegian release on October 16 via SF Studios, promising an entertaining narrative.
The directorial vision of Gunnbjörg Gunnarsdóttir, known for her character-driven stories and distinctive style, brings a unique perspective to the film. Her Icelandic-Norwegian background contributes a cross-cultural element, blending emotional depth with visual appeal.
Producer Jørgen Storm Rosenberg views mature audiences as a growing market and an exciting opportunity. "The Pension Heist" aims to connect with this demographic by offering relatable and engaging content tailored to their experiences and interests.
LevelK CEO Tine Klint praised Gunnarsdóttir's directing style and ability to select projects that entertain while holding a spark of truth. She described "The Pension Heist" as an action-comedy that invites laughter and respect for how society views age and ageing.
This co-production, supported by various Norwegian entities including the Norwegian Film Institute and SF Studios, highlights a new approach to film marketing through seamless collaboration between artistic and commercial interests.
