Peacock Launches Rewards Program for Subscribers

Peacock has initiated a beta test for a new rewards program designed for its Premium and Premium Plus subscribers. This program aims to offer exclusive benefits and recognition to loyal customers, extending value beyond typical discounts.

The rewards are structured into three tiers: Gold for subscribers of three months to one year, Platinum for those with one to three years, and Diamond for those subscribed for over three years. This loyalty-based system acknowledges the duration of customer commitment.

Current rewards fall into four categories: NBCUniversal rewards offering discounts on merchandise from NBCU and Bravo shops; Partner rewards, including a free Instacart Plus membership at launch; Engagement rewards based on app activity; and Experiential rewards providing unique access within the NBCUniversal ecosystem.

Future plans for the program include expanding benefits to Universal Parks, offering early access to live events, and providing previews of new shows and films. This initiative aligns with loyalty program trends seen in other streaming services, though Peacock's program is included at no additional subscription cost.