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Grammys Toast with Patrón Tequila
1 Feb
Summary
- Patrón Tequila is an official sponsor of the 2026 Grammy Awards.
- The brand has been featured in over 400 songs by various artists.
- A signature cocktail, The Golden Record, will be served at the ceremony.
The tequila brand Patrón has established a significant presence in the music industry, being referenced in over 400 songs across multiple genres. This deep connection has led to its role as a major sponsor for the upcoming 2026 Grammy Awards ceremony, scheduled for February 1.
During the Los Angeles event, Patrón will serve its signature cocktail, The Golden Record, crafted with El Alto Reposado tequila, prosecco, and pear cordial. This partnership underscores the brand's recognizable identity and its widespread association with artists and popular culture.
Patrón Tequila's Vice President, D-J Hageman, expressed honor in being the Official Tequila Partner of the Grammy Awards. The brand aims to celebrate the creativity and passion of artists at the music industry's most prominent event, from the red carpet to backstage.
