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Parker Posey Gives The Long Island Iced Tea A Chic Second Act
20 Jul
Summary
- Parker Posey stars in a new campaign for Cutwater Long Island Iced Tea.
- The campaign highlights the convenience of canned cocktails.
- A sweepstakes offers $10,000 and a year's supply of canned cocktails.
Parker Posey is revitalizing the Long Island Iced Tea's image with a new Cutwater campaign, "The Longest Island." The campaign features Posey embracing the drink's convenience, transforming it from a complex concoction into an effortless party staple.
The promotion highlights the ease of Cutwater's canned Long Island Iced Tea, which requires minimal preparation from hosts. A national sweepstakes is also underway, offering a grand prize of $10,000 for home entertaining upgrades and a year's supply of the canned cocktail to a winner aged 21 and older.
Posey, known for her iconic roles in 90s independent films and recent Emmy nomination for "The White Lotus," brings her distinctive charisma to the campaign. The campaign underscores the growing market for convenient, ready-to-drink spirits-based beverages, which saw significant revenue growth in 2025.
Cutwater's Long Island Iced Tea is presented as a solution for effortless hosting. Each 12-ounce can contains 13% alcohol by volume, offering a simplified alternative to making the drink from scratch. The campaign introduces the "Parker Pour," a signature serve featuring crushed ice, an orchid, and starfruit.
