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Paris Hilton: Y2K Icon Forged Modern Influence
12 Feb
Summary
- Paris Hilton pioneered personal branding before the creator economy existed.
- Her Y2K fashion and public persona inspired millions globally.
- She built a business empire generating over $2.5 billion in fragrance revenue.
Paris Hilton, widely recognized as the original influencer, asserts her pioneering role in personal branding, predating the current creator economy. She reflects on how her distinctive Y2K fashion and unfiltered public persona, initially met with criticism, ultimately became her strength. This approach cultivated a devoted global following and laid the groundwork for her substantial business ventures.
Her entrepreneurial success is underscored by a fragrance empire that has amassed over $2.5 billion in worldwide revenue. Beyond this, Hilton has established a media company, ranked as a top female DJ, authored books, and advocated for various social causes, demonstrating a multifaceted career built on authenticity and foresight.
Hilton also details her recent collaboration with Karl Lagerfeld for the upcoming Spring/Summer 2026 collection, honoring their personal friendship and shared style sensibilities. She recalls their early encounters and Lagerfeld's profound impact on fashion, emphasizing his often-unseen softer side.
Looking ahead, Hilton prioritizes family time with her children and puppies while continuing her creative pursuits. She selectively engages in projects deemed "iconic" or impactful, balancing her personal life with a career that consistently pushes boundaries and inspires others.
