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Paris Hilton Stars in New KARL LAGERFELD Campaign
1 Sep
Summary
- Paris Hilton continues partnership with KARL LAGERFELD for Fall-Winter 2026.
- Digital character NOT-KARL debuts alongside Hilton in the new campaign.
- The campaign launches globally on September 1st, 2026.
KARL LAGERFELD is extending its successful partnership with Paris Hilton, announcing her continued role as the face of the brand. Hilton will represent the Maison through the Spring-Summer 2027 season, building on the resonance of previous campaigns.
The Fall-Winter 2026 campaign marks a new chapter in the "From Paris With Love" narrative, introducing "NOT-KARL," a charismatic digital character. Photographed by Matt Easton, NOT-KARL appears alongside Hilton against a backdrop of retro multi-screen televisions, bringing a unique blend of humor and irreverence.
Pier Paolo Righi, CEO of Karl Lagerfeld, expressed enthusiasm for the extended collaboration and the introduction of NOT-KARL, highlighting his ability to create innovative storytelling. Paris Hilton shared her excitement, noting the iconic and unexpected energy NOT-KARL brought to the set.
The Fall-Winter 2026 collection, featuring sharp tailoring and elevated outerwear, will launch globally on September 1st, 2026. This campaign will unify the KARL LAGERFELD, KARL LAGERFELD JEANS, and KARL LAGERFELD PARIS collections under a single creative vision.
