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Paramount Pledges 45-Day Theater Window

16 Apr

Summary

Paramount will offer a 45-day exclusive theatrical window.
Paramount commits to a 3-month SVOD window.
Skydance CEO David Ellison made the announcement at CinemaCon.

David Ellison, head of Skydance, made a significant announcement at CinemaCon regarding Paramount Pictures' theatrical release strategy. As of the current date, Paramount will guarantee a 45-day exclusive window for its films in cinemas, a move designed to bolster support for movie theater owners. This aligns with a growing trend among studios to provide longer theatrical runs before digital releases.

Furthermore, Paramount has committed to a dedicated three-month period for its movies to be available on subscription video-on-demand (SVOD) platforms. Following this SVOD window, titles will then proceed to the Paramount+ streaming service. Ellison's appearance and commitments signal a strong stance on the importance of the theatrical experience.

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