Home / Arts and Entertainment / Paramount+ Takes Over T-Mobile Arena Plaza
Paramount+ Takes Over T-Mobile Arena Plaza
8 Sep
Summary
- Paramount+ and T-Mobile Arena forged a multi-year partnership.
- The arena's outdoor entertainment space is now Paramount+ Plaza.
- Paramount+ will host immersive activations tied to its content.
Paramount+ has secured a multi-year partnership with T-Mobile Arena, resulting in the renaming of its prominent two-acre outdoor entertainment space to Paramount+ Plaza. This strategic alliance positions Paramount+ as an Official Partner and the Exclusive Streaming Partner for the Las Vegas venue.
The newly christened Paramount+ Plaza will serve as a central hub for fans, offering opportunities for dynamic programming and immersive activations tied to Paramount+'s diverse content portfolio. This includes live sports and original series.
To launch the collaboration, Paramount+ Plaza will debut during fight week for Garcia vs. Benn. Fans can experience an activation inspired by 'MobLand' within the Cube, a new customer lounge.
The plaza's screens will broadcast Noche UFC live from Glendale, Arizona, prior to the main event. This event streams globally on Paramount+ for subscribers, excluding the UK and Ireland.
This partnership leverages the existing relationship between Paramount+ and UFC, as Paramount+ is the exclusive U.S. streaming partner for UFC, and T-Mobile Arena is the UFC's Las Vegas home.
