Home / Arts and Entertainment / Paramount Inks 4-Year Deal with 'Stranger Things' Creators
Paramount Inks 4-Year Deal with 'Stranger Things' Creators
26 Sep
Summary
- Duffer brothers sign 4-year deal with Paramount
- VR enhancing live entertainment experiences
- AI streamlining content production timelines
The 2025 Entertainment & Technology Summit, held on September 26th, brought together top executives, marketers, technologists, and creators from across the film, television, and gaming industries. The event featured a range of discussions on current trends and strategies revolutionizing the entertainment sector.
One of the key highlights was the announcement of a four-year deal between Paramount and the Duffer brothers, the creators of the hit Netflix series "Stranger Things." The Duffers spoke publicly for the first time about their future plans, including the upcoming final season of "Stranger Things" on Netflix.
Another major focus was the evolving role of virtual reality (VR) in shaping new audience experiences. Sarah Malkin, director of entertainment content for Meta's Reality Labs, discussed how VR is enabling a "whole slew of new experiences" that complement existing entertainment fandoms. Despite the challenge of developing a universal headset, Malkin noted VR's success in the gaming community has inspired expansions into sports, concerts, films, and TV.
The summit also explored the booming live experience economy, with experts emphasizing the importance of bridging the gap between world-building and fandoms to create deeply immersive real-life experiences. Marketers also highlighted the power of leveraging content creators and influencers to drive buzz and engagement for their campaigns.
Additionally, the event featured discussions on how AI is being integrated into the creative process to streamline production timelines and elevate human creativity in the entertainment industry.
