Pantone Founder's Visionary Journey Captured in Acclaimed Documentary

In a captivating new documentary, "The King of Color," the story of Lawrence Herbert, the creator of the Pantone Matching System (PMS), is brought to life. The film, which is set to have its North American premiere at the AFI Fest on October 24th, 2025, explores Herbert's visionary journey and the lasting impact of his innovative work.

The Pantone Matching System, developed by Herbert, has revolutionized the worldwide language and use of color. The documentary features an exclusive interview with the man himself, offering a rare glimpse into the mind behind this groundbreaking color standardization system. Viewers will learn how Herbert's pioneering idea to create a universal color standard has profoundly influenced the way artists, designers, and brands perceive and utilize color in their work.

"Pantone is a language that connects creatives across the globe," said Bob Berney, CEO of Picturehouse, the distribution company that has acquired the North American rights to the film. "We're proud to bring 'The King of Color' to audiences and honor Larry Herbert's legacy of innovation and influence. Patrick Creadon's film is as vibrant and inspiring as its subject."