Celebs Spark $225M Buzz: Watch Sparkle on Red Carpet

The 2026 Oscars red carpet saw a remarkable surge in earned engagement, reaching $225.84 million. This figure substantially surpasses the $173.07 million from the 2025 awards, highlighting the growing impact of celebrity fashion and accessory placements.

This year's event showed a strong focus on women's partnerships, with brands benefiting significantly from collaborations. Chanel emerged as the top-performing fashion brand, generating $28.5 million in engagement, dressed by stars like Jessie Buckley and Nicole Kidman.

Dior and Louis Vuitton also achieved robust engagement, earning $20.3 million and $18.3 million respectively. Celebrities like Amy Madison for Dior and Michael B. Jordan for Louis Vuitton contributed to these impressive figures.

Luxury watch and jewelry brands also garnered significant attention. Bulgari led with $9.7 million in MIV, thanks to high-profile placements on Priyanka Chopra and Anne Hathaway. Rolex secured third place with $3.9 million, notably featuring Zendaya as a new Testimonee.

In accessories, Christian Louboutin dominated with $1.7 million, while Roger Vivier followed with $1.2 million. The overall engagement for women in fashion far outpaced men, with ladies earning $37.9 million compared to men's $16.36 million.