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Oprah's Holiday Gift Guide Boosts Meghan's New Brand
13 Nov
Summary
- Oprah Winfrey included Meghan Markle's 'As Ever' brand in her holiday gift guide.
- The featured item is a $250 Signature Basket with various artisanal products.
- This marks the second consecutive year Winfrey has endorsed Meghan's business.
Oprah Winfrey has provided a significant endorsement for Meghan Markle's lifestyle brand, As Ever, by including it in her highly anticipated 2026 'Favorite Things' holiday gift guide. Unveiled on November 13, 2026, the guide features Meghan's $250 Signature Basket, which contains a curated selection of fruit spreads, specialty teas, and chocolates. A notable inclusion is the No. 519 candle, its name a tribute to Meghan and Prince Harry's 2018 wedding date.
This latest feature continues a pattern of public support from Winfrey. In 2025, she also selected As Ever's fruit spread gift set, praising Meghan's homemade recipes. The renewed endorsement comes as Meghan, Prince Harry, and their children have returned to the United Kingdom for an extended stay, marking a geographical shift from their previous Montecito, California, residence. Despite this distance, the gift guide inclusion suggests continued professional goodwill.
Winfrey's relationship with the Sussexes extends beyond product endorsements. She was a guest at their 2018 wedding and conducted their impactful 2021 interview. Winfrey also collaborated with Prince Harry on the Apple TV+ docuseries "The Me You Can't See." While past reports speculated about Winfrey distancing herself, her ongoing promotion of Meghan's ventures indicates continued support for the Duchess's business endeavors.
