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Bigger Than a Selfie: OPPO's New Campaign
5 Oct
Summary
- New campaign promotes capturing larger groups in single frames.
- Actors Bobby Deol and Divyenndu star in short films.
- Focuses on the OPPO F35 Series' Group Selfie Expert feature.
OPPO India has launched its new campaign, 'Jitna Bada Dil, Utni Badi Selfie,' in anticipation of the OPPO F35 Series release. The campaign stars actors Bobby Deol and Divyenndu, emphasizing the concept of including more people in photographs during shared experiences.
Three short films form the campaign's core, utilizing humor and familiar Indian social settings to demonstrate the OPPO F35 Series' Group Selfie Expert feature. These films depict relatable situations like neighborhood gatherings, large family events, and enthusiastic fan clubs attempting to capture collective memories.
Bobby Deol shared that the campaign celebrates the spirit of making moments bigger by including more people, enabled by the OPPO F35 Series. Divyenndu reflected on the common Indian experience of chaotic group selfies, noting how the campaign embraces this memory-making process. Goldee Patnaik of OPPO India stated that the F35 Series continues the F Series' tradition of focusing on consumer experiences, with imaging capabilities now at the forefront.
