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Olsen Twins' The Row Preps Paris SS27 Debut
10 Sep
Summary
- The Row, founded by Olsen twins, is set for Paris Fashion Week.
- Sisters Mary-Kate and Ashley Olsen were recently seen in NYC.
- The Row brand launched in 2005 with focus on quality and detail.
Mary-Kate and Ashley Olsen, the renowned founders of The Row, were recently observed during a rare public outing in New York City. This appearance precedes their brand's upcoming presentation of the Spring/Summer 2027 collection at Paris Fashion Week, scheduled for late September 2026.
The Olsen twins established The Row in 2005, driven by a desire to create the ideal, logo-free white t-shirt. Named after London's Savile Row, the brand has consistently emphasized "exceptional fabrics, impeccable details, and precise tailoring" since its inception.
Despite initial challenges in establishing the business, The Row has achieved significant success, with its designs available at prestigious retailers. The brand's foundational collection included essential pieces like a tank top, dress, blazer, and stretch-leather leggings.
The twins themselves have maintained an elusive public presence, with their last sighting backstage at a fashion show occurring in September 2022. In September 2025, they attended a New York Fashion Week event, coordinating their outfits.
