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Olivia Culpo Redefines NFL Fan Style
11 Dec
Summary
- Olivia Culpo collaborated with Abercrombie & Fitch on vintage-inspired NFL fan apparel.
- The campaign features NFL spouses, Olympians, and podcasters celebrating game day style.
- Designs were inspired by '90s athleisure and practical needs of a new mom.
Olivia Culpo, former Miss Universe and wife of San Francisco 49ers player Christian McCaffrey, has teamed up with Abercrombie & Fitch for the 'In Her Own League' campaign. This initiative reimagines NFL fan style with nostalgic, vintage-inspired designs. Culpo drew inspiration from '90s athleisure, particularly iconic looks like Princess Diana's gym attire, to create comfortable yet stylish pieces such as a camisole, leather jacket, and mockneck sweatshirt.
The campaign extends beyond Culpo, spotlighting other influential women involved in game day culture. This includes Olympian Chloe Kim, girlfriend of Browns defensive end Myles Garrett; podcast host Allison Kucharczyk, wife of former NFL player Isaac Rochell; and nurse Brooklyn Adams, girlfriend of Lions wide receiver Amon-Ra St. Brown. Together, they represent a modern take on fan fashion, celebrating diverse contributions to the football experience.
Culpo's design philosophy balances timeless style with practicality, especially for new mothers. She emphasized the need for easy-to-wear, breastfeeding-friendly items like camisoles. Her approach to fashion, which includes sourcing vintage pieces from eBay, reflects a blend of comfort, utility, and enduring style, aiming to create merchandise that fans will cherish and reuse for years to come.
