Home / Arts and Entertainment / OK Go's Viral Treadmill Dance Turns 20!
OK Go's Viral Treadmill Dance Turns 20!
4 Aug
Summary
- The iconic 'Here It Goes Again' video was made for under $5,000.
- It was filmed in 17 sweaty takes, requiring a treadmill rental workaround.
- The video won a Grammy and was named one of TIME's best music videos.
OK Go is commemorating the 20th anniversary of their groundbreaking music video, "Here It Goes Again." Released on July 31, 2006, the video was created with a budget under $5,000 and filmed in just 17 takes. The band creatively secured treadmills by arranging a buy-back deal with a local vendor, as rentals were unavailable.
The video's low-budget origins belie its massive success, quickly amassing millions of views and even earning a Grammy Award. It was also recognized by TIME magazine as one of the 30 best music videos of all time. This success predated widespread social media video sharing.
More recently, OK Go has continued to push creative boundaries, as seen in their intricate "Love" music video. That production involved complex robot programming and was filmed in a freezing Budapest train station, showcasing the band's ongoing dedication to innovative visual storytelling.
