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OJ's Bronco: From Chase to Crime Museum
14 Sep
Summary
- The infamous white Ford Bronco was driven by OJ Simpson and Al Cowlings in 1994.
- The vehicle is now a permanent exhibit at the Alcatraz East Crime Museum.
- It was once featured on 'Pawn Stars' with an asking price of $1.25 million.

The white Ford Bronco, indelibly linked to the infamous 1994 chase involving OJ Simpson, is now a relic of crime history. On June 17, 1994, Simpson and Al Cowlings fled authorities in the 1993 Ford Bronco XLT, a moment broadcast live across the nation. This event has cemented the vehicle's image in public memory.
Following the dramatic pursuit, the Bronco, which belonged to Al Cowlings, eventually landed in the possession of Simpson's agent. It later appeared on the reality television show "Pawn Stars," where its then-owner sought $1.25 million, but the hosts declined to purchase it.
The vehicle's final destination is the Alcatraz East Crime Museum in Pigeon Forge, Tennessee. There, it rests among other artifacts of notoriety, such as Ted Bundy's Volkswagen Beetle and vehicles linked to John Dillinger. The museum exhibits the Bronco as a significant piece of 20th-century pop culture and crime history.